Expect Coco Gauff to unveil her new management firm to “take greater ownership” of her career as she leaves her long-time agency.
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GAUFF TO UNVEIL NEW MANAGEMENT FIRM TO GROW AS AN ‘ATHLETE, ENTREPRENEUR, AND CHANGEMAKER’
Expect Gauff to unveil her new management firm in her effort to grow more as an “athlete, entrepreneur, and changemaker.”
Furthermore, the 21-year-old American world No.3 is calling her new venture as Coco Gauff Enterprises.
Moreover, Gauff announced her decision on social media on Wednesday.
“This is just the beginning of an exciting new era for me, and there is much more to come, which I’ll be excited to share in due time,” the American said.
“As always, tennis will continue to be my main priority!” she added.
COCO EYES TO SURPASS CURRENT NO.3 RANKING UNDER NEW MANAGEMENT FIRM
Gauff eyes to surpass her current World Tennis Association (WTA) ranking under her new management firm.
Moreover, she will now gain control of her prize money currently at about USD23 million, with her new firn,
Furthermore, Gauff has already generated some USD30.4 million in total earnings in 2024 alone based on a report from Sportico.
That made her the top earner among female sports athletes.
Gauff hopes to rekindle the fire of her debut when she was 15, as she became the youngest qualifier in Wimbledon history in 2019.
NEW FIRM TO DEVELOP TIES WITH WME; GAUFF LEAVES TEAM8
The new firm aims to develop a lasting relationship with WME, an agency that represents several sports starts, including retired American Serena Williams.
Furthermore, Gauff will thus end her ties with Team8, a management company founded by another tennis legend in Roger Federer and his agent Tony Godsick.
Moreover, the American shocked the tennis world in her All England debut when she defeated Serena’s sister, Venus Williams in the opening round.
She would later reach the fourth round in her auspicious Grand Slam debut.
“From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court,” Gauff said.
