Inter Miami star Lionel Messi has ventured into media and television by launching a production company called 525 Rosario.
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Messi launches 525 Rosario
Messi’s latest project is a joint venture with Smuggler Entertainment, the company behind the Apple TV+ docuseries “Messi’s World Cup: The Rise of a Legend” and “Messi Meets America.”
525 Rosario will produce film, sporting events and, branded commercials for athletes worldwide.
“Entertainment has always been a passion for me whether that be on the pitch or in other areas,” Messi said.
“I’m really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture.”
“To inspire and connect with people around the world”
525 Rosario is named after Messi’s hometown in Argentina.
Messi will headquarter the offices in Miami and Los Angeles.
In addition, Smuggler Entertainment CEO Tim Pastore and the Messi family will oversee the operations.
“The goal remains to inspire and connect with people around the world in a completely new way, and we are looking forward to this venture,” the Messi family said in a statement. “We would like to continue advancing in the entertainment sector, bringing new initiatives and productions with global reach through innovative storytelling, programming and experiences.”
Additionally, 525 Rosario also said it would embody the attributes of “innovation and teamwork associated with Leo Messi.”
